THE JOY OF SAVING_IN THE NEW CAMPAIGN OF STALEXPORT AUTOSTRADA MAŁOPOLSKA S.A. DRIVERS HELP BENEFICIARIES OF ISKIERKA FOUNDATION BY SAVING FUEL

"THE JOY OF SAVING" – is the slogan under which Stalexport Autostrada Małopolska S.A. (SAM S.A.) started a campaign where drivers help the beneficiaries of the ISKIERKA Foundation by saving fuel. During the action the operator of the A4 Katowice-Krakow will present ways of limiting fuel consumption in a car, verified in a test carried out by the company. The campaign has a dedicated application on Facebook, where Internet users can make virtual savings using selected methods of economical driving. Savings made in this way will be allocated by the concessionaire to a recreational trip for beneficiaries of the ISKIERKA Foundation which helps children with cancer.

SAM S.A. would like to invite you to participate in the action at: http://youtu.be/40HOx3ifpfoand http://youtu.be/ykKisjj8tYY.

- In our previous educational campaigns we informed drivers about traffic safety. This year's action provides even more useful information. We show drivers empirically verified methods of reducing fuel consumption and at the same time we would like to encourage them to play a game of saving money on Facebook, and we turn virtual savings made there into real joy of beneficiaries of the ISKIERKA Foundation - says Rafał Czechowski, spokesperson for Stalexport Autostrada Małopolska. S.A.

The campaign has been based on the results of an economical driving test carried out by the operator of the A4 Katowice-Krakow. They show how selected factors influence fuel consumption. Taking some of them into consideration, drivers may reduce fuel consumption even by half.

SAM S.A checked how driving style, car accessories or the way of using on-board devices
may influence fuel consumption. In order to this a test of economical driving was made on the A4 Katowice-Krakow using two identical cars – VOLVO V40. As part of the test several trips were made on the concession stretch of the A4 and each time a different factor was checked, e.g. lower pressure in tyres or dynamic driving. Drivers of both cars set off at the same time. One of them was closely following the principles of economic driving and the other was absolutely careless in this respect. Such a test, carried out in natural conditions on a motorway has been made for the first time in Poland. Test report and results are available at: http://youtu.be/P_p_JBC1CXo.

The campaign "THE JOY OF SAVING" started with an exposition at Galeria Katowicka (shopping centre) that shows the results of the test of economical driving in an unusual way. An "EKOauto” has been put up at one of the entrances to Galeria Katowicka. It is a model of a real car which, by using the technology of augmented reality, may show what influences fuel consumption. 

As part of the campaign "THE JOY OF SAVING" every day Internet users collecting virtual savings may win one of seven prizes on the Facebook profile of the A4 Katowice-Kraków at: www.facebook.com/A4KatowiceKrakow. These include: a course of safe driving, a vehicle technical test, a car navigation system, a filling station purchasing card, a tyre pressure gauge, an organiser or a car air compressor. The competition lasts until 29 October.

"THE JOY OF SAVING" is another educational campaign directed at drivers, carried out by  Stalexport Autostrada Małopolska S.A. Last year SAM S.A. held an action "A+B=Absolutely safe” promoting proper behaviour on the road among drivers of cars and motorcycles as co-users of roads. In 2011 a campaign “It's not a dream, you are driving” was carried out, that made drivers sensitive to threats caused by fatigue while driving. In 2010 SAM S.A. ran  an action “Record safe with the A4 Katowice-Krakow” with its slogan emphasising the record breaking statistics: there were no fatal accidents on the concession stretch of the A4 for 20 months. Earlier, in 2005-2007 SAM S.A. ran the action “Way of life”.

Results of the economical driving test:*

a 20% lower than required pressure in tyres may lead to a nearly 19% increase in fuel consumption
driving on neutral gear may lead to 11% higher fuel consumption 
driving with a full boot may increase consumption by 1.5%
dynamic driving may lead to even 47% higher fuel consumption 
engine braking may lower fuel consumption by nearly 10%
open windows may increase consumption by almost 20% 
using cruise control may save about 9% of fuel 
driving with the maximum allowable speed may use 57% more fuel than at around 100 km/h
air conditioning set on a minimum temperature may increase consumption by almost 12%
*results of economical driving test carried out by SAM S.A. on the A4 Katowice-Krakow are  estimates.

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About SAM S.A.

Stalexport Autostrada Małopolska S.A. manages a 60-kilometre long stretch of the A4 motorway between Katowice and Krakow. It is the first fully functional road of this kind in Poland, built within the framework of public-private partnership as a brownfield investment – modernisation of the road built in the 1970s and 1980s. Stalexport Autostrada Małopolska S.A. has held the concession for its adaptation to the requirements of a toll motorway and operation since 1997. This required numerous investments. All investment projects, including current maintenance of the road, are financed from tolls for using the concession stretch and from loans obtained from an international bank consortium. Unlike other concessions for managing toll motorways, the project run by Stalexport Autostrada Małopolska S.A. does not burden the state budget in any way. The company does not benefit from any State Treasury subsidies or guarantees.

For further information please contact:

Rafał Czechowski

Spokesperson for SAM SA

e-mail: SEND A MESSAGE

 tel. 601063200