Record of safety - 2010
Campaign promoting road safety on motorways, supported by the Silesia and Małopolska Police and the Chief Road Transport Inspectorate.
KubaBielak, a safe driving instructor known from the TVN Turbo (TV channel), encouraged the participation in the action (http://www.youtube.com/watch?v=ch_0e_UMdb4).
The slogan of the action referred to the period of record safety on this section of the motorway. No fatal accident has occurred on A4 Katowice-Kraków since the beginning of 2010.
The educational campaign was carried out in the form of a competition for drivers. For her needs, a catalog of advice was created, taking into account the specific driving conditions prevailing on the highways.
For the purposes of the campaign "record safe from A4 Katowice-Kraków", a set of 15 practical tips on how to safely travel on motorways was prepared. Drivers traveling on the A4 Katowice-Krakow motorway received a leaflet at the Toll Collection Plots containing tips on how to join the action and thus contribute to increasing safety on the motorways. Each leaflet contained sample tips from the catalog prepared by SAM SA.